Good Guide — Website 3D Illustrations
How we gave the Good Guide website a personality of its own — a set of custom, story-driven 3D illustrations, taken from the first mood board to the final render.
Bringing a website to life with custom 3D illustration
Good Guide came to us to add real personality to their website, and handed us full creative freedom to do it. The brief was simple: design engaging 3D illustrations that make the site more memorable and leave a lasting impression on every visitor.
Custom illustration is one of the fastest ways to make a brand feel distinct — so instead of generic stock art, we set out to build a visual set that could only belong to Good Guide.
Starting with mood boards and concepts
Before designing anything, we ran brainstorming sessions and working meetings with the Good Guide team to understand their brand's personality, tone, and goals.
From there we built mood boards to lock in the style, colour palette, and overall theme — so every illustration that followed would feel like part of one cohesive family. A great illustration doesn't just look good; it tells a story and connects with the audience.
Vibrant, story-driven final illustrations
The result was a set of vibrant, dynamic 3D visuals that slot seamlessly into the Good Guide website. Beyond looking great, each illustration carries a little story that guides visitors and gives the whole experience a warmer, more human feel.
The illustrations don't just decorate the page — they make it more interactive, more engaging, and far more memorable.
A fun — and challenging — project
This was an exciting creative challenge that pushed our illustration craft, and we're genuinely proud of how it turned out. Best of all, the client loved it: the visuals captured the essence of the Good Guide brand and made their website both engaging and memorable.
Looking for custom 3D illustrations, animations, or design elements for your own website? We'd love to help bring your vision to life.